
GOOGLE ANALYTICS
Among the most popular tools for those in the marketing field, Google Analytics gives site owners a vivid snapshot of traffic statistics. Highlighting primarily how web users interact with your site, Google Analytics provides stats like total site visits, bounce rate, average time on site, and even demographic information for members of your audience. In addition, Google Analytics offers plenty of benefits for marketers running active campaigns, like seamless integration with Adsense, Google Plus, and AdWords.
The primary focus of Google Analytics is to interpret and process website usage data, identifying trends and opportunities you can leverage to increase traffic and boost your web presence. Despite the correlation between site visitors and success on search engines, Google Analytics doesn’t make solid connections from which marketers can expand on their SEO strategies.
GOOGLE SEARCH CONSOLE
Google Search Console is a tool for webmasters that promotes success in search results. With a focus on impressions, users are able to study things like click-through rates, search queries, crawl errors, links from outside websites, and HTML errors. These metrics have little to do with who actually visits your site; it’s more related to the ways in which your site appears to those searching keywords and phrases, making the options available valuable for SEO marketers and web developers.
Unlike Google Analytics, which presents flexible and customizable data in an easily-managed form but is largely objective, Google Search Console offers more suggestions, highlighting problem areas and opportunities for improvement. This can be a benefit for those targeting SEO development as the relationship between ranking and optimization is made a little clearer.
CONCLUSION
With the help of above information, now you can better understand your users within the site and organic search. You can easily analyze and understand, which pages or content is important, and will give conversion rate as well you can fix all the issues.
You can integrate both Google Analytics and Google Search Console, and view all the data side by side, how landing pages, conversion rates, SEO performance etc are doing to come up with better Digital Marketing Strategy.
You can also refer How to create a free blog and How to use Feed Burner



